We are Altius, an international commercial and events consultancy business working across sport, arts, and entertainment.
At Altius, we focus on providing expertise and senior support to rights holders and organisations on how to grow their revenue base, maximise commercial incomes and manage and develop their brands and properties.
We provide strategic support and advice across commercial programme design, communications, marketing, sponsorship sales, business strategy, event promotion and ownership.
We allow our clients to concentrate on running their organisations whilst we focus on helping them increase their revenues and in turn ensure greater investment into their priority areas.
We have a dedicated and experienced team at Altius…
… and because we are owner-managed, our clients get the benefit of a direct relationship with us, unlike many larger companies.
Justin has been immersed in the business of sport and its intersection with the media world throughout his career. He founded Bird & Bird’s market leading legal advisory Sports & Media Group which he led out of London before relocating to Hong Kong in 2012 to head up Bird & Bird’s operations in Asia Pacific. Justin has enjoyed a diverse range of corporate, commercial and regulatory mandates for many of the leading sporting brands and marquee sports events and properties. He has a natural understanding of the business and politics of sport and of the challenges faced by sport today in addressing ever evolving integrity and governance issues as well as in adapting to the rapidly developing digital world that we now occupy. Justin is recognised in the elite band of sports legal advisers and remains actively engaged in sports and media projects globally and in particular now with mandates which have an Asian dimension in fast developing markets such as China and ASEAN.
Prior to founding Altius, Bruce was the Director of Communications & Commercial at the Lawn Tennis Association, the National Governing Body for tennis in Britain. His responsibilities also included all British tennis major events during his 5 years at the organisation. Bruce led the new commercial drive back in 2007 to create the now widely acclaimed and groundbreaking programme with Aegon as the first ever Lead Partner of the LTA. He has also sat on the Tournament Committees for the Aegon Championships at Queen’s and the Barclays ATP World Tour Finals at the O2 arena. Before the LTA, Bruce was Head of Corporate Affairs at the Government agency, Sport England, and worked closely with a range of sports as well as on major projects such as Wembley and London’s successful bid to host the 2012 Olympic and Paralympic Games. Bruce is the Chief Executive of Altius.
David is our Senior Advisor in the Middle East. Over the past 18 years he has led partnerships between corporate and government clients to create, secure and deliver events in the region. David is the Founder and General Manager of TEN FZE and was previously Head of Middle East and Africa for ReedMIDEM (RX). He is passionate about healthy city development and is an advocate of active mobility wherever possible. Having previously been based in London and Paris, David now lives in Dubai with his family.
Christine supports the team in performing their day-to-day duties, working closely with the CEO to manage the administration side of the business, and with the CEO and Chairman in developing new business opportunities. Previously Christine worked as an Executive Assistant at the Lawn Tennis Association, and prior to that as PA to the CEO and Secretary to the Main Board at Sport England. Christine has a wide range of knowledge and experience across the sporting sector, having worked with public and political stakeholders, commercial partners, and in hospitality delivery at major events.
James is a senior communications leader who combines extensive experience in national media with a proven track record of delivery in corporate communications. He works with a range of clients providing strategic support, creating and distributing engaging content for global brands and campaigns. As Communications Director of the Lawn Tennis Association, the national governing body of British Tennis, James developed and delivered the LTA’s strategic communications and played a key role on the leadership of the organisation. Before that, he spent 16 years working across the BBC, BSkyB and ITN as a correspondent, broadcaster and authority on the sports news agenda.
Founded in 2012, we have worked with clients in the sports industry, international federations, national governing bodies, sports clubs, teams and sponsors.